The 2010 MINI Cooper Convertible was recently named Intellichoice's 2010 Best Value of the Year in the 'Convertible' category for all bodystyles: base, S and John Cooper Works. The "BOVY" awards are based on total cost of ownership of the vehicle in relation to its peers in the same model category. Intellichoice awards "BOVY" awards to 32 different categories of cars and trucks.
This is the third consecutive year a MINI has received a 'BOVY.' Last year the MINI Convertible was awarded BOVYs for both the 'Convertible' category as well as 'Best Car Value over $24,000.'
While the emotional appeal of the MINI brand has long been recognized by car enthusiasts, it seems Intellichoice is now acknowledging the rational appeal of the brand as well.
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